Building an Event-Driven Webhook Pipeline in SitecoreAI - An Architectural Deep Dive
SitecoreAI Webhooks Azure Functions Azure Service Bus Event-Driven Architecture Every publish event is a signal. Here's how to build the infrastructure that actually listens. Here's a scenario most Sitecore teams have lived through. A content editor publishes an article, then walks over to a developer and says "the page hasn't updated yet." The developer checks the CDN — cached. Purges it manually. Five minutes later, another editor. Same story. The root cause isn't the CDN. It's that nothing in the system is listening for the publish event and reacting to it in real time. Content goes from the CM to Experience Edge, and then silence. Downstream systems — the Next.js frontend, the Sitecore Search index, the Content Hub asset record — have no idea something changed. SitecoreAI (the platform formerly known as XM Cloud, now part of the broader Sitecore AI product family) ships wit...